WAYNE HSIUNG: This week, the MIT Media Lab published a randomized controlled trial testing the impact of the word “vegan” on a person’s willingness to try a vegan product. The study was conducted among registrants to events at the Media Lab, where free food was provided. Registrants were randomly assigned to one of two conditions: … Continue reading TO THE RESCUE: The vegan movement has failed; it’s time to build an animal rights movement around ‘rescue’